Wales
Understanding customers means getting close to them
Introducing the Wales region
I’m pleased to welcome you to the Wales region. As a new Agent you’ll be joining an agency that is already a key part of the NFU Mutual Agency Network. It’s a region that is full of potential, and the business growth opportunities open to you and your Partner Agent(s) are significant.
After all, our reputation’s been built on developing long-standing and effective relationships, with both customers and agencies. Our experienced team is here to help you as you develop your agency’s full potential, because ultimately our success as a region is based on the success of your business.
Backed by our exceptional Regional and Head Office teams, my role is to help you grow and develop your agency in the most sustainable and compliant way. Although you’re running your own business, you can tap into our expertise to ensure your agency maintains good governance, adheres to regulatory requirements and delivers the fantastic customer service NFU Mutual is known for.
To help you keep your customers coming back year after year, we provide a wide range of support, from helping you successfully develop and implement your agency business plan, to providing leadership development training and technical product knowledge. Many aspects of the support we offer is similar across all our agencies, but as you’re best placed to deliver bespoke plans for your agency, we’ll work with you to ensure you harness the potential within your area. Rydym yn edrych ymlaen at gwrdd â chi!
Owen Suckley, Regional Manager
The Wales region
Covering the whole of the country, the Wales region works with a wide variety of different customers. Wales is mainly a rural country, so the Welsh economy has always had a strong agricultural sector, because the mountains and mild, wet climate make it ideal for grazing livestock.
In recent years, the country’s dependence on agriculture has fallen, as the majority of the population now lives in the towns and cities of South Wales. This change is reflected in the regional business – in fact, only 34% of our policies are held by farming customers, while 42% are commercial.
The Wales region in numbers
Agent Partnerships (34 offices)
counties
customers
GWPI (end of June 2024)
Meet some of the Agents
Nathan Conlon, Wider Market Agent (Bridgend and The Vale)
I’ve always been interested in the rural lifestyle, but when I was studying for my business studies degree, I thought I’d be a stockbroker in London. Then when I graduated, I realised I didn’t want to leave my rural roots. After working as a banking advisor and a mortgage advisor, I joined NFU Mutual as a branch manager.
I spent three years building that business and then became an Agent Partner. I do put the hours in, like going to the local point-to-point at the weekend. But I love it and my family are very supportive. I love business and I’m interested in farming, so it’s perfect for me. It really is a lifestyle rather than a job.
Mark Roberts, Senior Agent (Wrexham)
After working in financial services, I joined the Wrexham agency as an assistant in 2013 and replaced the Senior Agent a year later. I’d always wanted to run my own company, but while I was building my career it never felt like the right time. After I took redundancy, NFU Mutual offered that opportunity while minimising the risk.
I could put the skills I’d learned throughout my career to good use. I love the variety of being an Agent, from meeting customers and understanding their businesses, to building and developing a fantastic team. No two days are the same and making sure you have a flexible wardrobe of shoes, wellies, work boots and matching clothes takes some getting used to!
Lowri Roberts, Farming Agent (Carmarthenshire Central)
I was brought up on a small sheep farm in North Wales and now live on a dairy farm in Pembrokeshire, so I’ve always had a keen interest in agriculture. After graduating in Business Management and Marketing, I joined the NFU Mutual graduate scheme, which gave me valuable experience of the insurance industry.
In 2018, I became a Sales Development Consultant and then managed the Hay-on-Wye agency for six months, after a long-standing Agent and NFU Cymru Group Secretary retired. In 2020, I moved to the Carmarthen and St Clears agency as an Agent and NFU Cymru Group Secretary. It’s an exciting new challenge and gives me the chance to do what I enjoy – engaging with NFU Cymru members and the local farming community.
Current opportunities
Here are just some of the opportunities that we currently have in the Wales region. Simply, click on the title to find out more.
You can see all the opportunities we have available by clicking the ‘See all opportunities’ button. But don’t forget, if you can’t find your perfect opportunity right now, you can 'Register for alerts'. That way, we’ll get in touch when a relevant opportunity does come up.
We're always pleased to hear from people ready to move into a self-employed Agent role. If you have any questions about becoming an Agent and Partner in the NFU Mutual Agency Network please email agentrecruitment@nfumutual.co.uk.
We also welcome speculative applications for Agent roles, but recommend that you read our ‘The Agent opportunity’ information before submitting your ‘Speculative Agent application’.